This is truly something special. We are incredibly excited to share the news that we recently had the opportunity to have a chat with Sideshow Collectibles Art Director David Igo on all things Sideshow alongside some exclusive behind-the-scenes shots of the in-house photography team staging their material. Seriously, you do not want to miss this!
An Interview with Sideshow Collectibles Art Director Of Licensed Products
EXCLU: Introduce yourself and tell us your story.
DAVID: My name is David Igo, and I’m the Art Director of Licensed Products here at Sideshow HQ.
I grew up as an 80’s cartoon kid, and drew all the freaking time, and I knew that I wanted to draw for a living by 4th grade. I went to college to learn 2D and 3D animation with an emphasis on 3D modeling, and got a job in the Toy Industry about 10 years ago as a designer. I have been working at Sideshow for the last 7 years.
I also like AT-AT’s, Venom, Game of Thrones, and pizza…
EXCLU: What makes Sideshow stand out in the Toy Industry?
DAVID: What I love about Sideshow is their pursuit of quality and their self-analyzing, super-critical nature. As a company, we’re always asking ourselves “Are we doing this right? Can we do this better, or smarter?” We’re always pushing ourselves to do better and evolve, never sitting still…
EXCLU: Would you agree that community Toy Photography is quickly becoming a vital part of fan interaction?
DAVID: Photography has always been a HUGE way for fans to see what we’re up to.
One of my 3D modeling instructors told us “Light is one of the most important aspects of modeling, because without light, you can’t see what you’re doing!” same goes for photography. Without it, the vast majority of our collectors would never see, or know, what we’re making. It shines a light on our world.
EXCLU: How do you think Toy Photography is perceived by the wider popular culture community?
DAVID: Sadly, I think a lot of people take it for granted, because good photography doesn’t shout out “HEY LOOK AT ME!” it shows off the collectible in the best way possible, and almost goes unnoticed, which is a shame. Hopefully that will change. The work we see these days on Instagram in particular is awesome! I think that’s shining a light on the industry in a whole new way.
We have an awesome in-house photography department here at Sideshow HQ, and without them, we wouldn’t be able to showcase our work in such an awesome way.
We’ve produced 2 books highlighting our photography, called “Capturing Archetypes – The Art of Sideshow” and it’s an awesome way to celebrate and share what that team does.
EXCLU: What are some of your favorite projects that you’ve worked on at Sideshow?
DAVID: I’m a HUGE 80’s cartoon kid, so a lot of recent products have come from that era, like our new Voltron Maquette, Masters of the Universe 1:5 scale line, and our Teenage Mutant Turtle statue line… I’ve loved working on those, they made me feel like a kid again. We have so much more coming up that I really wish I could tell you about!
It’s like my life went full nerd circle… it’s hard to think what can top those projects for me, my dream project, maybe a 1:6 scale Rancor… mmmm……
You can check out the concluding part of the interview this Wednesday alongside new behind the scenes imagery including an incredible alley way Daredevil shoot and Ash vs The Evil Dead. One massive thank you goes to Andy at Sideshow for organising this and to David for being really engaging and satisfying throughout the interview. For all things Sideshow be sure to head over to www.sideshowtoy.com to stay up to date on all their news and updates.